Four ways
to draw Brace.

Each direction has its own idea, type, colour and motion. Open one to see it animate, scale from 16px to full screen, load a page and sit in an email signature. Pick one, or mix two, and it gets the full build.

Direction A, Stroke: a violet brush paints the B
A

Stroke

A violet brush paints the B in one gesture. Made by people, by hand.

Open →
Direction B, Hold: corner braces snap onto the B
B

Hold

Two steel corner braces hold the name square. Systems that hold a business together.

Open →
Direction C, Pair: two halves stack into the B
C

Pair

A brace of two. Two identical halves, 50/50, that only make the B together.

Open →
Direction D, Stretch: the word BRACE springs out to width
D

Stretch

The word under tension. BRACE stretches to fill any space, from signature to billboard.

Open →

Side by side at size

16
24
32
48
96
A
B
C
D

How they differ

Form
  1. Painted gesture
  2. Hardware brackets
  3. Two geometric halves
  4. A stretching word
Type
  1. Instrument Serif
  2. Geist Mono
  3. Unbounded
  4. Anybody, variable
Colour
  1. Violet on paper
  2. Lime on black
  3. Cobalt and tangerine on cream
  4. Chrome and ultraviolet on black
Motion
  1. Painted on
  2. Snapped shut
  3. Bounced together
  4. Stretched out
Scaling
  1. Texture comes in
  2. Screw holes come in
  3. Becomes a pattern
  4. Fits any width

Baseline

Current faceted purple B from Joey's site draft

The faceted purple B on Joey's site draft stays as it is. Direction A keeps its Brace Violet, #6A3BF5, so either path keeps a thread to it.